A 30,000 square foot showroom conveniently located on Route 9 in Natick, we offer largest selection of fine floor coverings and window treatments for many budgets in New England.

If you’re searching for a rug, carpeting, hard surfaces or window treatments of lasting value, Dover Rugs offers an extensive collection of fine floor coverings, window treatments and interior design. We are more than just a “rug” company; we specialize in hard to find unique oriental rugs and broadloom carpets.

We invite you to explore our virtual showroom, browse our collections, and learn about our commitment to helping you select and maintain the perfect rug for your home or office.

A History Built on Personalized Services

For three generations, The Jafri family has been designing, weaving, and exporting fine, hand-knotted rugs and carpeting from Pakistan, India and Nepal to Western Europe, The United States and, to other parts of the world as well to serve their expatriate, well-traveled customers.

From its humble birth in 1989 a small showroom in the center of Dover, Massachusetts, founder Mahmud Jafri quickly established a reputation for pleasing some of the most demanding customers in the country and his Dover neighbors, who, it has been said, wouldn’t think twice about showing up for a weekend hunt in jodhpurs, chaps and diamonds. They wanted what Dover Rug provides each and every customer: responsive, truly individualized, services like attentive in-home design assistance and shopping to one-stop repair and maintenance programs for every piece sold.

It wasn’t long before Dover Rug needed more space and relocated to a larger facility in nearby Wellesley Hills. And, Dover Rug’s reputation just kept on growing. A few years later, in February of 2000, Dover Rug opened a second showroom in Hanover, Massachusetts. A year later, it had outgrown its Wellesley Hills and moved to a 30,000 square foot showroom in Natick. And, in the Spring of 2005 the Hanover showroom moved down the street to more accommodating facility.

Dover Rug has always been quite a bit more than your ordinary retailer. Dover Rug has its own manufacturing facilities in Pakistan, India, and Nepal, which can produce custom-designed one-of-a-kind hand-knotted rugs to dress-up your floors or adorn your walls. And, because they are woven in Dover Rug’s overseas facilities, the costs for our custom products are often very competitive with “run-of-the-loom” rugs sold by other merchants.

Exquisite, one-of-a-kind products that are priced fairly; friendly, over the top services, and our lifetime commitment to maintain the rugs we sell are the reasons our customers keep coming back and perhaps explain why more than a few of them have become our trusted friends as well.

Come visit our showrooms and let Dover’s friendly advisors introduce you to some exquisite and colorful works of art you may decide to keep around for a lifetime.